Brands are ubiquitous. From billboards to slogans, logos, and digital advertising, there is no shortage of marketing techniques available to businesses looking to improve their consumers' experience. Branding is fundamentally about how your consumers see you, and this perception may vary over time as a result of the sequence of interactions your customer has with your brand. Why not brand your links? With all the concrete branding aspects that we see in our everyday lives, why not? Branded links are shortened URLs that include your company's name. A link may be more than a sequence of numbers and characters that directs you to a specific location on the Internet; it can evolve into a critical instrument for establishing trust.
If you're searching for a means to expand your brand online and keep your name in front of people when they browse the internet, look no further than branded links.
1. Branded links help with target clicks.
Digital marketers love clicks. This vital marketing tool can help drive engagement, clicks, and raise awareness for new products and services. Clicks are extremely important to digital marketers. This critical marketing tool may assist in increasing interaction, increasing clicks, and raising exposure for new products and services.
Utilize your domain name in innovative ways - Some of the world's most recognizable companies have distinctive brand links that allow customers to connect them to their businesses and goods in an instant. The fact that they may be used both online and offline means that they are extremely flexible.
The use of an effective call to action may assist drive traffic to your website, a dedicated page, a product, or a service, and when you combine it with a branded link that has a customized back half, you're taking the crucial step ahead to create an impact with your audience. Custom back halves not only assist your audience in determining where they are headed, but they also seem more professional. For example: nonprofits might experiment with “/ donate” or “/ volunteer,” a finance company might try “/ invest” or “/ banking,” or healthcare might use “/ health101” or “/ healthinsurancepolicies. ”
2. Promote participation around a product or service.
Want to spread the word about your new Halloween-themed products? Perhaps you've prepared something to mark the upcoming holiday season. Branded links may help your firm stand out in a sea of content and releases. You may modify your links to advertise a product or service and use them to drive traffic to specialized landing pages or websites. For instance, if you are a beverage firm launching a new beverage line, you may use a domain name such as "beveragesforyou.com/coldones". Urlinko also allows you to design your back half, which may be used to increase interaction and visibility for a new product. “yourwebsite.com/newbeverageline”.
3. Branded links can improve UX.
Nothing generates more engagement than a positive user experience. The internet can be a frightening place, and security is critical for customers navigating the complicated world of e-commerce websites and online buying. By simply associating with the customer with each link they open, using branded links may help create consumer confidence. When customers have confidence in your business, this may help increase ROI by generating more clicks, which can result in more engagement. For data-driven marketers trying to use these analytics to determine the performance of a campaign, Urlinko's dashboard provides the opportunity to track link interaction.
4. Increase credibility with branded links.
The way customers perceive your brand has a direct impact on their purchase decisions and their capacity to suggest your product or service to others. If your URLs are unbranded and appear dubious, this can have a negative impact on your brand's online reputation and reliability. Having a branded link might assist people in recognizing your brand rather than worrying about the source of the information. Shortened link and can assist boost your internet security and help people trust your URL.
5. Increase your visibility in the market.
Whether you're an influencer, a small company owner, or an entrepreneur, we can all agree that very few marketplaces are devoid of need for exposure. The market is competitive, and what differentiates your brand from the competition might be the subtle nuances that open up a world of possibilities for anything from products to marketing. If you are an influencer with various affiliations, you may use branded links to direct visitors to specific pages on your website without sacrificing interaction.
By renaming your links with your company's name, you can ensure that your brand is mirrored across several platforms. If you own a small firm or a larger organization, you may also use branded links to distinguish several campaigns.
6. Add branded links to social media.
Corporate brands and online communities frequently include sponsored links in their social media posts.
Branded links can aid in the social media link-following process. They are not only instructive, but they may also appear more trustworthy to your readers. Indeed, they receive 34% more hits than non-branded links.
As a result, branded links can help enhance the conversion rate of your website. Utilize the famous Pretty Links plugin's link shortening functionality to create ultra-short branded links.
To do this, you'll need two registered domains: one for your personal URL and one for the domain on which your WordPress site is hosted. Additionally, the personal URL must redirect to the primary domain via your web server.
Following that, utilizing Urlinko’s short link function is rather straightforward.
7. Maintain a consistent brand identity.
Utilizing branded links might assist you in establishing a consistent brand identity. When your URLs contain the names of your firm or products, they might help raise brand recognition among your target audience.
Increasing brand recognition might help you earn your audience's trust. Additionally, it may help distinguish your organization from competitors, which is crucial in competitive industries.
8. Make affiliate links more attractive
Additionally, branded links are quite beneficial for increasing the attractiveness and click-ability of affiliate links. They typically comprise lengthy lines of cryptic numbers and letters owing to the monitoring criteria utilized to issue your commissions.
Additionally, affiliate links may contain sensitive information about you, such as your account name or affiliate ID, which you may not choose to expose. Urlinko enables you to shorten and rename these URLs in order to generate better, more secure alternatives.
For instance, you might rename all of your affiliate links to website.com/recommends. Additionally, you may create niche-specific affiliate links, such as website.com/gaming.
