URL shortening services are one of the most underappreciated tools in internet marketing, and they should be more widely used. For example, what will you do with links that are really long? They're so time-consuming that they're interfering with the rest of the content. This is especially true for social media platforms, which allows for short messages to be sent.
You won't be able to paste long links into a tweet or an SMS message, and it will seem unattractive in plain text as well.
The good news is that there are a variety of sites - such as Urlinko - that allow you to compress the length of the link into something more manageable for inclusion in any message.
Here are 9 ways to effectively use URL shortener for your campaigns:
1.Use reputable companies.
You should stick to reputable URL shorteners services. While it is possible to obtain a free URL shortener, it is recommended that you only work with the most reputable providers in order to achieve the greatest results. For example – for Twitter you can use Urlinko since it has a great usability and doesn’t forces users to hop through multiple pages filled with ads.
2. Use data analytics well.
Advanced data analytics for your marketing campaign will be provided if you use a URL shortener. You are expected to make good use of them in order to get the most out of your marketing effort. You must evaluate your efforts and determine which ones are effective in comparison to those that are ineffective.
3.Always include your domain name as well as a related keyword in your content.
This recommendation cannot be overstated since it is critical to the success of your marketing effort. Short links that include the brand name are preferred by the target audience. Including a related term will help with the SEO of the target page. Shortened URLs with relevant keywords are preferred by major search engines.
4.Use short links to make your domain name more memorable.
For example, Moz's Twitter account is reduced to mz.cm, which stands for "moz.com."
Original URL: https://moz.com/blog/announcing-important-news-2021
New URL: https://mz.cm/1gpgLAJ
What exactly is it used for? The answer is self-evident: the shorter the domain name, the better it will be remembered by people, and the easier it will be for them to type it in manually on their computers. To illustrate this point, we may look at a handful of instances: Recently the Russian social media site odnoklassniki.ru has converted to the shorter domain ok.ru.
5. Find a link shortener service that can track UTM campaigns.
On its own, a shortened links are quite convenient.
However, many URL shortening providers also include the option of setting up conversion tracking.
Some websites even distinguish between clicks on a conventional link and clicks on a shortened link.
And, of course, if the code for tracking conversions (for example, UTM) was initially present in the link, it will continue to function even after it has been truncated.
Click tracking is an important technique for having a better understanding of your website visitors.
6. Increase the amount of information in your links.
Some providers, such as bit.ly, enable you to manually give names to short URLs, which is useful in some situations.
Rather of a random collection of letters, you may include your own brief text that instructs the user where a given link will take him or her. The click-through rate (CTR) for such links is greater than the CTR for "pig in a poke."
7. When creating videos, use shortened URLs.
If you plan to use video in your advertising effort, short links are even more important.
This is especially true if you intend to expose this video to a wider audience than just those connected to the internet.
Learn to keep the URL in the video as basic as possible so that the user can write it down or even remember it fast.
A good example is a Facebook page that describes another advertising option offered by the social media giant.
Original URL: http://en.wikipedia.org/wiki/Link to it.html
However, the advertisement displays a short URL that is much easier to remember:
8. Improve the readability of your work.
The majority of the time, links on a website are concealed under buttons, navigation elements, and linked text.
It is therefore very desired that links be kept as short as possible whenever it becomes essential to put them straight into a text document.
Whole lines of abracadabra in the Latin alphabet are not a pleasing sight to see, and they make it difficult to decipher the letters.
Save your readers the trouble of having to deal with this.
9. In written publications, use shortened links to save space.
Assume you market a product, service, or event using both online and physical means. This includes the ordering of printed materials such as fliers, posters, and discount coupons. Simultaneously, you anticipate attracting people to the site via various methods.
In this situation, the user must manually input your URL into their browser's address bar. Thus, the shorter the link, the more likely the buyer will take the time to look at your content.
I hope that you get higher conversions while applying the aforementioned URL shortening strategies.
